Posted May 5th, 2010 by Sushant
Cricket: Favourite sports for the Indian Advertisers
There is no denying the fact that Cricket is the favourite Sports for the India Advertisers. This is because of the sheer amount of commerce associated with the Game. Indian audience loves this game beyond anything and this game generates the passion and feeling of nationalism like no others sports. Companies cash on this Indian Psyche for the cricket. The recently concluded IPL clearly highlights the huge amount of money involved with Cricket. There was a mad rat race between the advertisers to show off their brands at every given opportunity. Sometimes the ads were shown even before the over gets completed. This large scale commercialization of the game simply sells the cricket for some vested interests.
The television and broadcasting rights are sold in millions and advertisers pay a hefty amount to show their brands in the breaks timings or even during the live game. The large number of advertisements between the live telecast of the games simply takes away the entertainment quotient out of the game. Viewers cannot get the ultimate joy of watching the game uninterruptedly. It is the high time for the advertisers to give thought to the fact that it is the Cricket that has got the massive fan following among the audience throughout the nation. If the audience didn’t get their share of fun and pure entertainment, then ultimately it leads to loss of interest among the game’s followers and eventually decline in viewership.
The arrival of T20 Format of the game has revolutionised the entire scenario in more ways than one. With IPL completing three successful seasons, the commerce involved with the game has skyrocketed in terms of money involved in various aspects of the game. The million dollars auction of the team and the players has established the IPL as the bigger league than English Premier League. Never before, people have witnessed such high end entertainment with Cricket. Let’s make sure that we do not lose the spirit and charm of the Cricket amid the high money spinning commercial interests of the advertisers.
Posted May 1st, 2010 by Sushant
Train travel is considered to be the most comfortable mode of transport in India. Besides traveling by train is safe and cheap as you have to pay a very reasonable fare. For you to start your journey let me firstly guide you with a few easy steps to book your tickets .It is always convenient and comfortable if you travel under reservation category. In fact prior reservation is mandatory in all classes in Indian Railway, except in second class.
The first step towards your reservation would be to access the passenger reservation inquiry website of the Indian railways. Look for the “Accommodation on train until departure” under “Services you can use”. Click on it and then navigate a bit to get the time-table under “Indian Railways trains at a glance” Then you need to type your date of departure along with your departure and destination stations and class of accommodation you want to travel in.
At this point of your booking in Indian railways reservation you may receive an error message, if trains are not available on that route on that day. If trains are available on that date you will be provided with a list of trains, the route, and the class available berths and the fares. If berths are not available it will show as reservation under cancellation (RAC). If at all you are very keen on traveling and are not very particular about getting a berth, you can still book a seat and occupy if cancellations are available, you will be given a berth. If at all the seats are not available you can still book your tickets, you will get a message “Waiting List” (WL). If you book under waiting list you are entitled to travel in the train only if seats and berths are available against any cancellations done by other passengers. If tickets are available log in and enter details about the date, class and destination and departure stations and select e-ticket. Select your ticket and click on “Book ticket”. Fill up the online reservation form including your “Photo ID” details and click “Go”. Then you will be shown the details of your reservation.
Another easy way to make the Indian railway reservation is to book over the counter. You need to print in the reservation forms, fill in all the necessary details and present it at the reservation desk of any railway station. You will receive the ticket as per the availability after paying the exact sum of the ticket.
